Wednesday, November 16, 2005

Best Rejected Advertising - Print Campaigns

Not all advertising makes it into your paper and tv. In fact, many are rejected and withdrawn due to consumer complaints.

Here are a few examples so you can see what I mean.

Objections were made to the Advertising Standard Authority about this Easy Jet ad that appeared in several papers and on billboards around Britain.

Some complainants objected that the picture was offensive and demeaning to women. One objected because it trivialised the war in Iraq.
The advertisers stated that this was the latest of a series of topical, humorous and irreverent advertisements. They believed the ad was not sexist or demeaning to women, and asserted that they had received positive feedback from both male and female customers.

The complaints were not upheld by the Authority. They considered the ad light-hearted and humorous and concluded that the advertisement was unlikely to cause serious or widespread offence.

This ad, from the Russian Finance Magazine, was banned in Moscow. The poster company was instructed to tear down 100 posters after receiving a letter from Igor Presnyakov, chairman of the Moscow Committee for Advertising and Information.

The campaign was judged immoral by the Committee.

Magazine publisher, Igor Maltsev, said he didn't realise what the posters were supposed to represent. "I thought the currencies were dancing on our poster, but after hearing from Mr. Presnyakov, I saw that, yes, maybe, this is a love scene."

There is no centralized advertising standard authority in the United States. Instead there are separate industry organizations that publish advertising codes of standard - the adherence to which is voluntary.

Although no direct standards, the use of stuffed animals for any product not marketed to children is generally discouraged within the industry.

The poster at right from Roger Avary’s 2002 film Rules of Attraction was considered offensive and was banned in the US. Not surprising, Canada allowed the use of the poster.


At Wed. Nov. 16, 03:17:00 p.m. MST, Blogger ABFreedom said...

I don't know, the weapons one doesn't look to bad... were there words on that poster?

At Wed. Nov. 16, 04:15:00 p.m. MST, Blogger Debris Trail said...

That weapon, was the heat seeking male brain crusher. It's got a success rate of nearly 99%. The 1% failure rate is due to blindness in a few gents.

At Wed. Nov. 16, 05:08:00 p.m. MST, Blogger Justthinkin said...

What has number 1 got to do with the war in Iraq?? Using up to much silicon that could go into bombs???

And stuffed animals loved wonder I get no sleep.

At Wed. Nov. 16, 09:34:00 p.m. MST, Blogger TonyGuitar said...

Those really are weapons of mass destruction. Unfortunately they destroy the women who lose the fight to keep a strong imune system.

Implants appeal to teens and the types who are in a beer rut while watching women swinging on a chrome pole.

Nothing is more of a turn-off than feeling two baseballs when you hug a woman.

If you are a little flat, be smart, it's far sexier. TG

At Thu. Nov. 17, 12:24:00 p.m. MST, Blogger Sycorax said...

I agree partly with what TG was saying. Those certainly look like "Lee-Press-On-T*ts"

JT- What do you think would happen to the "insurgants" in Iraq, if those WMD's walked right past them?

At Thu. Nov. 17, 08:11:00 p.m. MST, Blogger Justthinkin said...

Unfortunatley sycorax, they would probably press the button even sooner, thinking Allah had sent them a vision of all those virgins awaiting them.

At Fri. Nov. 18, 01:26:00 a.m. MST, Blogger Candace said...


At Fri. Nov. 18, 02:48:00 a.m. MST, Blogger Canadian Sentinel said...

The one with the stuffed animals was allowed in Canada? No surprise. The Liberals obviously would like to get everyone busy and distracted via feckin' their brains out all the time so they can't even notice that the Liberals themselves are actually in on the act and are playing "trains and tunnels" and "hotdogs and buns" in their out-back garbage chutes all the bloody damned time...

At Fri. Nov. 18, 09:18:00 a.m. MST, Blogger Mike said...

You had me at distraction.


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